Website Revamp for a Leading SAAS Platform
When a heavyweight in the B2B marketing SAAS sphere approached our web development agency, we embraced the opportunity with open arms. Our task? To rejuvenate their digital presence and bring their brand in line with the dynamic market trends.
Project Information's
Services
Technology-enabled Solution
Technologies
WordPress
Industry
SAAS
Client
Our client, a seasoned player in the tech arena, has been at the forefront of SEO and Content Marketing solutions since 2017. With an impressive $22 million in revenue and a workforce exceeding 200 employees across five locations, their reputation speaks for itself.
The Task
Our mission? Revitalize the corporate website and introduce a fresh content strategy that would reposition their brand. The challenge? Crafting a digital platform that could adapt to the ever-changing online landscape.
The Solution
We rolled up our sleeves, diving into the strategy, rebranding, and devising an innovative design system. This system was custom-made to seamlessly integrate the new content strategy, incorporating specialized components for an exceptional user experience. With the updated design in place, the content team gained the power to effortlessly create stunning, responsive pages directly from the backend, with just a few clicks.
But we didn’t stop there. We developed a brand-new, user-friendly blog designed for ease of reading on various devices and effortless discoverability. To take it up a notch, we integrated Marketo to track user behavior, delivering tailored content based on individual browsing patterns. The result? An impressive 9% increase in conversion rates.
We also made the website accessible to a global audience, offering content in two languages, English and German, and a versatile blog in three languages: English, German, and French. After all, a global reach means speaking everyone’s language!
The Results
The results? A brand-new language in sync with contemporary trends, an SEO-optimized website that’s easily discoverable, seamless multi-language capabilities, and a holistic view of user behavior that’s a game-changer for boosting conversion rates. Altogether, we managed to elevate the brand experience across every level.
At our web development agency, we don’t just design websites; we craft digital experiences that make a tangible impact. Our client’s corporate website now stands as a testament to what happens when innovation meets vision.